WINDHOEK: First Lady Penehupifo Pohamba yesterday said Namibia’s tourism industry faces a challenging future which necessitates the implementation of an incentive plan for hotels and guesthouses.
Pohamba, who officially launched local company Oshana Transfer and Tours in the capital, said by taking advantage of an incentive plan, hotels and guesthouses can effectively position themselves to take advantage of the projected upswing in tourism.
The First Lady explained that an incentive plan for these properties will improve the overall competitiveness of Namibia as a destination, as well as bringing about more competitive pricing and improvement in perception of value for visitors.
According to Pohamba, an added benefit of such an initiative and its impact is that a level of confidence in the long-term viability of the tourism industry will be engendered amongst tour operators.
She stated that the fact that Namibia will be first African country to host the Adventure World Travel Summit in October this year is a sign that Namibia is becoming a playground of the global tourism industry.