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  • Winds of change for community media

Winds of change for community media

AaronPettey
February 24, 2014February 26, 2014 Comments Off on Winds of change for community media

Pretoria: It won’t be business as usual for players in the community media field, as a pledge for increased support from two prominent organisations is set to change how this sector operates from now on.

This after the State Owned Entities Communicators’ Association (SOECA) and the State Owned Enterprises Procurement Forum (SOEPF) have committed to up their support for community and small commercial media, as defined by the Media Development & Diversity Agency Act (MDDA).

The two bodies reached an agreement during their meeting held in Pretoria recently.

SOECA President Congress Mahlangu said: “Community media is a very strategic platform for state owned entities.

“Most of our SOEs and their programmes are fairly known by consumers of mainstream media but the same cannot be said about the consumers of community media.

“We have a responsibility as SOE communicators not to cut off community media audiences, wittingly or unwittingly, from the flow of information about SOEs,” he said.

Mahlangu said the support SOECA is committing at two levels: access to information on SOEs and an increased ad spend.

“We would like to move to a situation where SOEs commit to spend 30% plus of their ad spend with community and small commercial media.

“This is also important if we are to see community and small commercial media surviving and thriving in our quest to promote media diversity.

“SOECA has had preliminary engagements with the MDDA on this issue and we shall be reaching out to the sector and meeting organisations like the Association of Independent Publishers and the National Community Radio Forum to see how we can jointly advance the cause of this very important media sector,” he said.

SOEPF’s Chief Operating Officer, Kamogelo Mampane, concurred with Mahlangu, particularly on the issue of increasing ad spend with community and small commercial media.

“It is common knowledge that SOEs have tremendous clout in the procurement of services in South Africa and that would certainly include advertising.

“To the extent that a body like ours and our members can influence the direction of ad spend in order to support community and small commercial media, skills development and the growth of small, medium and micro enterprises in the media and communication space – we are fully behind this initiative,” said Mampane.

Parliament’s Portfolio Committee on Communications has called for a minimum of 30% government advertising to be allocated to community and small commercial media.

In 2011, the Government Communication and Information System (GCIS) committed to work towards this goal.

Both SOECA and SOEPF say their decision to support community and small commercial media is a response to the call made by Parliament, and is in line with the commitment GCIS made.

Mampane said there needs to be alignment on this matter between what the legislators are calling for, what the executive arm, through GCIS, has committed to and what SOEs are doing.

Source: South African Official News

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Dti promotes SA at investment initiative in India Pretoria: Trade and Industry Deputy Minister Elizabeth Thabethe will today lead a 40-member business delegation to India for the fifth annual Investment and Trade Initiative (ITI). The ITI forms part of the Department of Trade and Industry’s export and investment promotion strategy to focus on India as a high growth export market, as well as a foreign direct investment source. South Africa’s trade with India has doubled over the last five years with gold, diamonds, base metals and chemical products, among others, making up the bulk of exports. According to Deputy Minister Thabethe, India’s emerging economy is expected to play an important and growing role in South Africa and the global economy in coming years. “World trade patterns are changing, and trade with India is of growing importance to South Africa. Since establishing bilateral relations in 1993, trade between India and South Africa has grown steadily and consistently. The potential of India’s economy and the country’s growth trajectory is forecast to recover to previous levels in the coming years. This is good news for South Africa,” said Deputy Minister Thabethe on Sunday. The objective of the ITI is to continue to create market access of South African value added products and services in India, and to promote South Africa as a trade and investment destination. India has been one of South Africa’s top 10 trading partners for several years and is now South Africa’s fifth largest export destination and sixth largest source of imports. The ITI will promote South Africa’s agro-processing, beneficiated metals and mining technology, automotive components and electro-technical sectors in India. The ITI — which will include trade and investment seminars and business-to-business meetings, among others — will conclude on Friday. Outward Investment Mission to Mozambique Meanwhile, the dti will today also lead a delegation of companies on an Outward Investment Mission (OIM) to Pemba, Mozambique. The mission aims to promote South Africa as an attractive trade and investment destination in the servicing aspects of the oil and gas industry and to also promote the Saldanha Bay Industrial Development Zone (IDZ) as an oil and gas servicing hub. The dti Director-General Lionel October says that Mozambique has experienced recent success in oil and gas prospecting and it is reaching out to the international community to partner in the development of its upstream and midstream oil and gas sector. “It is therefore an essential and opportune time for members of the South African oil and gas sector to visit Mozambique to develop business relations with their oil and gas industry counterparts and authorities. This mission will also make an ideal platform to showcase Saldanha Bay IDZ’s ability to service, maintain, repair and supply the increasing number of oil rigs requiring maintenance in the West and East Coast of Africa,” said Director-General October. The IOM will conclude on Friday. Source: South African Official News
Investment in community media welcomed

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