WINDHOEK: The Namibian Broadcasting Corporation (NBC) is ready for digital broadcasting test in December 2012.
Information and Communication Technology Minister, Joel Kaapanda said this in a speech which was read on his behalf by his Special Advisor Mvula ya Nangolo during the opening of the three-day 20th Southern African Broadcasting Association (SABA) Annual General Meeting here on Tuesday.
“Let us learn from all good examples across the SADC region and beyond. It is only through such exchanges that we can make progress as a region and ensure that all our people enjoy the fruits of the digital terrestrial television (DTT) migration,” Kaapanda said.
He encouraged SABA members to interrogate and to debate ways on how to assist their respective governments in their effort to accelerate the implementation of this international project.
Kaapanda said the new digital technology is continually impacting on the manner in which information is being consumed everywhere.
He added that the digital age has transformed the way and manner in which information is managed and shared via a variety of dynamic information superhighway systems and gadgets.
“The times are challenging for all of us in the region, as each broadcaster faces the new digital future. We are confronted with the Southern African Development Community (SADC) DTT readiness of December 2013 and globally by June 2015,” he said.
Kaapanda said the future represents an era in which new information technologies and knowledge transfer systems are bound to create unprecedented opportunities for the most prepared media players.
He added that these conditions may present very severe threats to those players who are least prepared.
The minister, however, said there is a need for media professionals to upgrade their skills in information dissemination and for consumers to understand and adopt the new technologies.
“This is necessary for all to cope with the ensuing demands of our digital age in the work place and the content viewers,” Kaapanda said.
He stressed that without a pre-emptive retooling of skills, the capacity to remain competitive and relevant in the media industry will be a great challenge to many, adding that the change in professional disposition and attitude cannot be overlooked.
The SABA meeting which started on Monday, ends on Wednesday.