South African Communications Minister Communication Faith Muthambi ha told senior managers at the government’s communication team that communication at local government level needs to be strengthened so that citizens are better informed of the government’s programme of action, particularly around matters of service delivery.
“There is urgent need to capacitate municipalities with skilled communicators to improve communication on matters of service delivery. The government needs skilled communicators, especially at local government level to turn the citizenry into an informed nation about the Nine-Point Plan,” she says.
“It is important for all of us to understand that communication in itself is service delivery. To communicate is to deliver a critical service that empowers citizens to participate in a democratic government. If our people are not sufficiently informed about how the public purse is spent, it should not come as a surprise when from time to time we get various community protests.”
Muthambi held a day-long meeting here over the meeting with the senior management team of the Government Communication and Information System (GCIS) focusing primarily on how to amplify communication around issues of service delivery and the government’s programme of action.
She urged GCIS management to work on a clear communication strategy which would assist municipal communicators to effectively communicate government-led efforts to stimulate and grow the South African economy. Communication must be heightened to create awareness of the Nine-Point Plan’s objectives, elements as well as its significance to grow the economy.
The Nine-Point Plan is the government’s strategy to grow the economy and create jobs with the main focus on resolving the energy challenge in the country, and to revitalise agriculture and the agro-processing value chain. It also focuses on ICT infrastructure and broadband roll-out, water, sanitation and transport infrastructure as well as Operation Phakisa, which is aimed at growing the ocean economy.
It also seeks to advance beneficiation in the country’s mineral wealth and ensure a more effective implementation of the Industrial Policy Action Plan. It further encourages private sector investment, moderating workplace conflict, unlocking the potential of SMMEs, cooperatives, township and rural enterprises, and boosting the role of State-owned companies.
Muthambi said the GCIS had a central mandate to drive coherent government messaging and to strengthen how government works in unison to deliver efficient and professional government communication.
Source: NAM NEWS NETWORK