President Geingob Urges Namibian Ambassadors to Attract Investors and Defend National Policies

WINDHOEK—President Hage Geingob has issued a directive to Namibian ambassadors, emphasizing their role in promoting the country to potential foreign investors and defending its governmental policies against any form of criticism.

According to NAMPA, the President stressed that ambassadors should also provide proper guidance to Namibian citizens.

“Equally, when engaging with your interlocutors in the host state or countries of concurrent accreditations, negotiate better agreements that will impact the quality of life of Namibians,” Geingob noted. He further outlined that the ambassadors have an obligation to inform potential investors about the resilience and potential of the Namibian economy. “When the government of the Republic of Namibia and its policies are attacked, you have a responsibility to use all possible avenues of communication to defend them,” he added.

Geingob emphasized the importance of Namibia’s diplomatic missions abroad in building relationships and scouting new opportunities. “You must leave no stone unturned in search of new ways to grow trade, attract investment to Namibia, and find a market for products made locally in Namibia,” the President told the heads of mission.

Reiterating the focus on national interests and wellbeing, President Geingob reminded ambassadors that their activities should yield tangible benefits for the Namibian populace. “Whatever you do as a Namibian ambassador must contribute to our developmental agenda, as well as our quest to build a united, peaceful and prosperous Namibian House, in which no one should feel left out. Therefore, the task ahead of you is clear,” he said.

In his address, President Geingob also urged Namibian diplomats to familiarize themselves with the African Agenda 2063, citing its importance in shaping international relations policy. “One of those flagship projects is the African Continental Free-Trade Area, which is a vehicle aimed at accelerating intra-African trade and boosting Africa’s trading position in the global market,” he elaborated.