Nairobi Launches #LetsGoToKenya Campaign to Boost Global Visibility
NAIROBI—In a strategic move to elevate Nairobi’s global profile, the Ministry of Information, Communications, and The Digital Economy, under the State Department for ICT and The Digital Economy, unveiled the #LetsGoToKenya digital media campaign. This initiative seeks to highlight Kenya’s capital as a top-tier destination for tourism and investment, especially following its recent acclaim by Lonely Planet as the world’s premier city to visit in 2024.
According to Kenya News Agency, the Principal Secretary for ICT and the Digital Economy, the campaign’s inauguration marks a significant step in leveraging Nairobi’s recent endorsement above cities like Paris and Montreal. The campaign aims to exploit digital platforms over the next year to promote Nairobi’s unique attributes, including its status as a tech and innovation hub, cultural vibrancy, and natural beauty, underscored by its nickname “Green City Under the Sun.”
The initiative will tap into Kenya’s youthful and digitally proficient population, which accounts for around 70% of its demographic, alongside the creative sectors, to propel the message globally. Collaborative efforts across government entities and with technology partners are intended to optimize the reach and efficacy of the campaign.
Highlighting the integrative nature of this promotional strategy, Eng. Tanui detailed plans to align the campaign with key upcoming events such as the Connected Africa Summit, International Association of Science Parks conference, and the Transform Africa Summit, among others. These platforms are expected to provide significant leverage in promoting Nairobi and Kenya to an international audience.
Engagement with various stakeholders, including Linkedin, Kenya Airways, and prominent tech companies like META and Google, is set to enhance the campaign’s impact through security enhancements, capacity-building initiatives, and detailed performance analytics. The Ministry of Tourism and Wildlife and the Ministry of Youth, Creative Economy, and Sports will also play crucial roles, linking content creation with vibrant cultural and sporting activities.
In concluding, PS Tanui emphasized the collective endeavor of government agencies, technology firms, and media partners in broadcasting Nairobi’s appeal to the world. The #LetsGoToKenya campaign is not just a promotional tool but a unifying call to action, inviting the global community to explore Nairobi’s dynamic culture, innovation, and investment opportunities.