Apptivate Africa and Dime Credit Partner to Offer Innovative Salary Advance Program

NAIROBI — Apptivate Africa, a leader in workplace innovation, has announced a strategic partnership with Dime Credit, a provider of financial services, to launch an employee benefit programme that offers salary advances to workers. This initiative comes in response to the growing financial stress among employees, exacerbated by the rising cost of living. Recent surveys indicate that over 68 percent of employees experience financial stress, which affects their well-being and productivity, leading to an increased demand for financial support from employers.

According to Kenya News Agency, more than 80 percent of employees have shown interest in salary advance programmes, highlighting the urgent need for employer-supported financial solutions. The collaboration between Apptivate Africa and Dime Credit aims to address this need by providing employees with an easy process to access salary advances, thereby helping to bridge financial gaps and promote stability among the workforce.

Neil Ribeiro, CEO of Apptivate Africa, expressed enthusiasm about the partnership, stating, “We are delighted to join forces with Dime Credit to launch this transformative employee benefit programme.” He emphasized the importance of accessible financial solutions in improving employees’ lives and reaffirmed Apptivate Africa’s commitment to enhancing the employee experience through innovative workplace solutions.

John Fernandes, Director of Dime Credit, also voiced his support for the collaboration, noting the critical nature of accessible salary advances in fostering a financially empowered workforce. Dime Credit is recognized for its commitment to providing flexible financial services, and its partnership with Apptivate Africa is expected to bring significant benefits to employees by offering financial relief and contributing to a more resilient workforce.