Meru: The government, through the National Treasury, has introduced the Virtual Asset Service Providers Bill 2025 with the aim of regulating digital marketing and ensuring public protection against the risks associated with virtual assets. In view of this, a public participation on the draft bill was conducted at Meru Teachers College on Monday, which saw members of the public and stakeholders from Tharaka-Nithi, Isiolo, and Marsabit counties attend to be sensitized while they aired their views on the bill.

According to Kenya News Agency, session facilitator Luke Ombara emphasized the role of the bill in enhancing public awareness and ensuring the safety of Kenyans engaged in digital marketing. 'We are here to engage with the members of the public to hear their opinions, views, and suggestions on this bill. The bill is a significant step in creating a safe and equitable environment for all Kenyans who are participating in digital asset investments,' he stated.

Participants raised concerns and offered suggestions aimed at improving the bill in terms of inclusivity and impact, while others expressed their appreciation for the government's mindfulness of the views of citizens at the grassroots level. Chris Kimathi, a resident from Tharaka-Nithi, remarked, 'This is a commendable move the government has taken to involve us. By introducing this, you are not only protecting Kenyans but also enhancing public awareness about digital marketing.'

A resident from Meru County, Mohamed Salim, underscored the importance of public participation in shaping the bill, calling for broader participation in all other bills affecting the common citizen. This sentiment was echoed by Eliud Mwendwa from Tharaka-Nithi. 'Public participation is crucial, and we need more forums like this one to educate people about virtual asset investments. The government should also ensure that the bill doesn't benefit only the wealthy in society but everyone, ensuring equal opportunities for all,' Salim urged.

The Virtual Asset Service Providers Bill 2025 is set to be a key framework in regulating and protecting investments while fostering innovation, as the government aims to ensure that Kenyans equitably participate in the digital marketing sector.