Nairobi: Minister of Information and Communication Technology, Emma Theofelus, emphasized that young people should fully embrace opportunities in the tourism sector to foster innovation, livelihoods, and sustainable community growth. Speaking at the Etoshapoort Community Hall during the official opening ceremony of the Outjo Tourism and Trade Expo, Theofelus highlighted that tourism extends beyond sightseeing and game drives to include trade, technology, and entrepreneurship.

According to Namibia Press Agency, Theofelus described tourism as a multimillion-dollar economy accessible to the youth in Outjo. She encouraged them to utilize creativity, innovation, and commitment to maximize the benefits from the sector. The minister urged young people to leverage digital tools to position themselves globally, suggesting opportunities in creating virtual tours, developing online travel content, branding local foods like Outjo's renowned breads and pies, and becoming trusted reviewers on international platforms.

Theofelus encouraged the youth of Outjo to carve their own niche in the tourism economy and turn small-town innovations into global footprints. Additionally, she called on the Outjo Town Council to create investment packages and incentives to entice young professionals and entrepreneurs back to their hometown, as she believes the prosperity of small towns relies on deliberate investment and planning.

She emphasized the town's strategic location as the 'Gateway to Etosha' as a competitive advantage in the tourism industry and urged the youth to explore merging agriculture with tourism through agri-tourism ventures. Highlighting the significance of the expo, Theofelus remarked that it is not just about showcasing goods and services but serves as a platform of hope, creativity, and possibility.

The Outjo Tourism and Trade Expo, resuming after a hiatus of over five years, is one of the Kunene Region's most anticipated events, drawing exhibitors, businesses, and visitors from across Namibia.