Luanda: The recent anti-fraud campaign orchestrated by the Interbank Services Company (EMIS) successfully reached over one million individuals between December 22, 2025, and January 4, 2026. This initiative was aimed at raising awareness and preventing electronic scams and fraud.

According to Angola Press News Agency, the campaign achieved over 3.18 million impressions across various digital platforms. The strategy implemented by EMIS involved creating "bait ads" for commonly fraudulent items like baskets, vehicles, and trips on social networks to capture users' attention. When users clicked on these ads, they were redirected to an institutional alert page that provided crucial information on fraud identification and protection measures, thus educating them when they were most susceptible.

The campaign recorded over 14,500 clicks, with over 7,100 of these leading directly to the landing page. EMIS highlighted that these figures represent more than 7,000 potential fraud victims who were effectively safeguarded by the campaign. Notably, about 99% of interactions occurred through mobile devices, underscoring the importance of maintaining vigilance during smartphone transactions.

EMIS identified Facebook as the primary platform for both exposure, with 83% of impressions, and interaction, accounting for 78% of clicks. The data further indicated that young adults, particularly those aged 18-24 and 25-34, were the most engaged demographic, making them a focal point for future awareness efforts. In terms of user engagement, there was a slight male predominance, although the gender interaction remained relatively balanced.