Ouagadougou: The Nurum Academy firm organized, on Saturday, May 16, 2026 in Ouagadougou, a major conference dedicated to rapid sales techniques for the benefit of entrepreneurs and traders. The meeting, themed around sales effectiveness, aimed to share practical methods for improving the sale of products and services. The participants, from various professional backgrounds, came to enhance their skills in order to better position their businesses in the market.

According to Burkina Information Agency, the conference was led by coach Souleymane Sawadogo, who emphasized several key marketing principles, including reciprocity, scarcity, and the power of authority. These principles focus on offering something before selling, creating a sense of urgency, and leveraging influential customers to drive sales. The speaker highlighted the main weakness of retailers as their lack of visibility, cautioning that remaining passive could lead to business failure.

The participants expressed their satisfaction with the quality of the discussions. Dr. Pahte Sankara, an ophthalmologist and professor at Joseph Ki-Zerbo University, attended the conference to prepare for his post-career life, aiming to gather information for his future clinic project. The principle of reciprocity particularly resonated with several attendees, including Soukoundou Desire, a telecom manager in Poura.

Zonabo Sore, a fish processor and marriage counselor, also found the training beneficial. She noted improvements in her work methods due to the new approach she adopted after attending similar sessions. The conference featured an interactive atmosphere with video presentations, participant testimonials, and practical demonstrations, facilitating a comprehensive understanding of the techniques taught.