Kapsabet, Kenya – During the International World Press Freedom Day celebrations held in Kapsabet town, Nandi County, journalists were urged to adhere to ethical standards in their reporting, especially in the face of challenges to traditional journalism. The event highlighted the critical role of accurate and balanced reporting in maintaining national unity.
According to Kenya News Agency, Chief Executive Officer of the Nandi County Government Public Service Board, who spoke on behalf of County Secretary Dr. Francis Sang, journalists in Nandi have a significant responsibility to provide trustworthy information to the public. The celebration, which took place at the Kapsabet AIC Bible College, brought together members of the media, church representatives, and various partners to underscore the importance of journalistic integrity.
Cheruto emphasized the media’s role in combatting fraud, particularly addressing the increasing issue of conmen exploiting locals with promises of non-existent jobs after collecting fees. She called on the Nandi Press Club and journalists nationwide to investigate and expose such fraudulent activities. Additionally, she expressed concern about the growing number of scams on mobile platforms, urging journalists to educate the public on safe mobile money practices.
Church representatives at the event commended the media for keeping the public informed and reiterated the call for journalists to maintain high ethical standards and continue to earn the trust of the Kenyan people.
The day also included a march through Kapsabet town organized by the Nandi Press Club, culminating in a tree planting exercise at the African Inland Church Bible College, led by the Kenya Forest Service. This year’s theme, “A Press for the Planet: Journalism in the Face of Environmental Crisis,” highlights the press’s role in addressing environmental issues.