Windhoek: Mobile Telecommunications Limited (MTC) has announced the introduction of 18 excellence award categories to this year's MTC Branding and Marketing Indaba second edition. The awards ceremony will take place on 10 April during the MTC Branding and Marketing Indaba Gala Dinner in Windhoek.

According to Namibia Press Agency, the awards aim to recognise and celebrate excellence and innovation across the branding, marketing, communications, and advertising sectors. 'All categories are open for entry, except the People's Brand of the Year category, which will be determined through a public vote. All other categories will be adjudicated by an experienced independent panel of judges based on the entries and supporting evidence submitted,' the statement read.

MTC's Chief Brand, Marketing, Communications, and Sustainability Officer, Tim Ekandjo, stated that the awards will honour outstanding individuals and organisations that have demonstrated exceptional performance and made meaningful contributions to the industry. Ekandjo further emphasised that an independent panel of industry experts has been appointed to ensure credibility and fairness in the adjudication process.

The statement added, 'When submitting entries, participating professionals and corporates must clearly indicate the category being entered, provide a motivation for the submission, and include sufficient supporting evidence. In addition, entries will only be accepted from participants who have registered for the Indaba.'

Some of the award categories include Most Innovative Brand Campaign, People's Brand of the Year, Best Brand Namibia Initiative, Most Innovative Marketing Campaign, Social Media Campaign of the Year, PR Personality of the Year, Advertising Agency of the Year, and Best Exhibitor Stand.

Ekandjo also noted that the Indaba has adopted a strategic approach by making provision for three corporate partners to come on board as co-sponsors. 'In an effort to make the Indaba more inclusive, corporates are being given the opportunity to partner with us and claim their space as co-sponsors,' he said.

The MTC Branding and Marketing Indaba second edition is set to be held in Windhoek from 08 to 10 April.