MOMBASA — The Kenyan government’s ambitious target of attracting 12,000 cruise ship tourists and generating Sh2 billion in revenue is well on its way to being achieved.
According to Kenya News Agency, the recent arrival of the cruise vessel MSC Poesia at the port of Mombasa, carrying 2500 tourists and 1000 crew members, marks a significant milestone. This latest arrival brings the total number of cruise tourists since November to 8480, spread over four ships. The influx of visitors has brought a much-needed boost to local businesses, including taxi services, curio shops, and hotels.
Last year, Kenya welcomed 3123 cruise ship tourists. This year’s figures already surpass that, with two vessels bringing in more than 5000 tourists. Dr. Mutua expressed optimism about surpassing the revenue target, expecting more than Sh2 billion from the anticipated 12,000 tourists. However, he noted that the MSC Poesia would only stay in Mombasa for 12 hours due to the yellow fever requirements set by the World Health Organization. The CS plans to discuss this requirement with WHO and emphasized the need for pre-boarding yellow fever inoculations for tourists.
Most tourists from MSC Poesia are expected to explore various Kenyan attractions, including Diani, Watamu, Wasini, Mombasa, and other regions. An early morning excursion to Maasai Mara National Park by about 70 tourists is projected to inject Sh23 million into the economy. The Ministry of Tourism estimates that the cruise ship’s brief stopover will contribute Sh50 million to the country’s economy. Dr. Mutua highlighted the potential for growth, noting that Kenya should aim to attract up to 140,000 visitors during cruise seasons.
The government is focused on enhancing tourist experiences in Kenya. As part of these efforts, Dr. Mutua plans to visit all 47 counties to identify new tourism circuits. He urged local tourism stakeholders to provide top-notch services to compete globally. Additionally, he commended the Kenya Electronic System for Travel Authorization (eTA) for its role in streamlining tourist clearances.
Daniel Kinyutu, Chairman of the Mombasa Port Curio Sellers Association, reported a significant upturn in business due to the increased tourist traffic. He encouraged continuous marketing efforts to position Kenya as a premier destination. Among the tourists, Australian visitor Alexander Joe praised Kenya’s hospitality, expressing a keen interest in experiencing a safari. Captain Robert Leota of MSC Poesia, on its maiden voyage to Kenya, assured of the ship’s return, citing the country’s beauty and hospitality.
This surge in cruise tourism is a clear indicator of Kenya’s growing appeal as a destination and its potential for significant economic benefits to the local community and the national economy.