Iconic Chinese Car Brand Hongqi Expands in New Energy Sector.

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Hong Kong: Hongqi, a renowned car brand under China’s leading automaker China FAW Group Co., Ltd., is accelerating its expansion in the new energy sector, with its new platforms ready to launch three electric models. Hongqi, translating to “red flag” in Chinese, was established in 1958 and is famously known for being the vehicle of choice during national celebrations and parades.

According to Namibia Press Agency, the company announced on Tuesday that one of the three models, the Tiangong 08, will commence its pre-sale at the upcoming Guangzhou International Automobile Exhibition, scheduled for November 15 to 24. The pure electric SUV model is expected to officially enter the market in mid-December, while the other two models, a sedan and another SUV, are set to debut in 2025.

Liu Yigong, the general manager of China FAW Group Co., Ltd., highlighted that the Hongqi brand has significantly invested its technological innovation and new production capabilities into the new energy sector. Tiangong 08 is the ina
ugural model of the Hongqi Tiangong series, developed on Hongqi’s platform for pure electric vehicle creation and the Jiuzhang platform for intelligent technology.

“Tiangong 08 is built with a ten-part battery safety protection system, combined with new intelligent technology, to greatly improve driving safety,” Liu stated.

Since 2023, FAW Hongqi has accelerated its focus on new energy vehicles, resulting in the sale of 270,000 such units. This sector has emerged as a pivotal growth engine, reinforcing Hongqi’s status as a national car brand. Over the next five years, the company plans to invest 120 billion yuan (approximately 16.6 billion U.S. dollars) in research and development within the new energy domain.