Former Minister of Industry Advocates for Labeling “A’DIAA” Tomato Concentrate.

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Ouagadougou: Former Minister of Industry, Harouna Kaboré, has called for the labeling of “A’DIAA” tomato concentrate. Known for his instrumental role in the labeling of Faso Dan Fani and Koko Dunda loincloths, as well as the Saponé hat and shea butter, Kaboré announced his support via a Facebook post on Monday.

According to Burkina Information Agency, Kaboré expressed enthusiasm for the emergence of a tomato processing plant in Bobo-Dioulasso, Burkina Faso’s economic capital. This new factory will produce concentrated tomato under the brand name “A’DIAA,” similar to the “Bobo Kadi” brand. He emphasized that this development is a significant stride in promoting local raw materials, which is essential for endogenous development.

Kaboré highlighted that the initiative demonstrates Burkina Faso’s capacity to convert its agricultural wealth into finished products, thereby fostering job creation and local economic growth. The President of Faso, Captain Ibrahim Traoré, inaugurated the factory on Saturday, November
30, 2024, in Bobo-Dioulasso. The facility boasts a processing capacity of 100 tons of fresh tomatoes per day, enabling the production of 800 kilograms of finished products per hour.

Managed by the Burkinabe Tomato Company (SOBTO), the factory was constructed at a cost of 7.5 billion FCFA, with substantial funding from popular contributions. Kaboré believes that labeling the “A’DIAA” brand will enhance its competitiveness in regional and international markets. He stressed the importance of such initiatives in consolidating Burkina Faso’s economic independence and elevating its status in global markets.

Kaboré urged all Burkinabe citizens to support industrialization and invest in the industrial rearmament focused on local transformation of raw materials, which he views as a crucial element for sustainable endogenous development. As a reminder, Harouna Kaboré served as Minister in charge of Trade and Industry from 2018 to 2021 under President Roch Marc Christian Kaboré. He is also the founder of the ‘Endogène
‘ movement, a civil society organization that advocates for leveraging traditional resources as a means of development.