ADDIS ABABA — The Ethiopian Coffee and Tea Authority has entered into a partnership with the Oromia Tourism Commission to capitalize on the nation’s coffee tourism opportunities.

According to Ethiopian News Agency, a Memorandum of Understanding (MoU) was signed on Sunday between its Director General, Adugna Debela, and Oromia Tourism Commission Commissioner, Lelisei Duga. The agreement is aimed at promoting Ethiopia’s world-renowned coffee as a national tourist attraction by synergizing efforts in both the tourism and coffee sectors. This collaboration marks a significant step towards integrating Ethiopia’s coffee culture with its tourism industry.

Ethiopia, famous for its unique coffee beans, views this venture as a strategic move to increase foreign currency earnings from its coffee exports, which recently totaled 1.4 billion USD in the concluded fiscal year. The initiative also aims to enhance the quality of coffee production to boost future revenues.

Commissioner Lelisei Duga highlighted the MoU’s objective to showcase the cultural and social significance of Ethiopian coffee to a global audience, potentially increasing the overall appeal of Ethiopia’s tourism offerings.