Marrakech: Ethiopia possesses substantial potential to offer the world in terms of technological innovation according to exhibitors at GITEX Africa. The GITEX Africa 2025 is taking place from April 14 to 16 in Marrakech, Morocco, with the aim to explore the latest tech innovations, groundbreaking startups, and industry insights from Africa’s largest technology and startup event.
According to Ethiopian News Agency, Ethiopian participants have showcased their innovative endeavors at GITEX Africa, one of the largest and most influential tech and start-up events on the continent. Approached by ENA, the Ethiopian exhibitors at the 3rd GITEX Africa praised the event as an excellent platform to demonstrate their country’s remarkable achievements in the realm of technology to the global stage.
Recently, Ethiopia exhibits significant potential for technological innovation across various sectors, including agriculture, renewable energy, and digital transformation, driven by government initiatives and a growing tech ecosystem. Particularly, the East African nation is actively reinforcing digital inclusion, leveraging technology to create a favorable ecosystem for local innovation and entrepreneurship.
One of the exhibitors, Shimelis Geberemedhin, the founder and CEO of eTech Technological Company, pointed out that Ethiopia used the exhibition as a means to portray its critical contributions to the advancement of global technology. Reflecting on the event’s impact, Shimelis remarked, “This exhibition serves as an opportunity for self-assessment. We have come to understand that in certain aspects, we are ahead of global standards, while in others, we lag behind. We are working to address these gaps by forging partnerships with advanced technological enterprises.”
Nael Hailemariam is another energetic young innovator specializing in Fintech and the founder and CEO of Chapa Financial Share Company, a pioneering platform that consolidates financial management for individuals and organizations through a centralized data system. Nael further elaborated that her company enhances business efficiency by allowing enterprises to focus on their core activities, thereby minimizing the time and resources spent on financial administration. Furthermore, the platform plays a vital role in enabling Ethiopians to receive payments from across the globe, thereby strengthening Ethiopia’s competitiveness and expanding its business opportunities.
Another standout Ethiopian company at the exhibition was MMCY Company, a large organization with a workforce of 650 employees in Ethiopia and offices in Dubai and New York. Dereje Kebriye, the business development manager at the company, emphasized the immense value of participating in the GITEX Africa event, noting that it had attracted numerous international clients. “Many visitors were astonished by the caliber of our services,” Dereje remarked proudly.
All Ethiopian exhibitors who spoke to the Ethiopian News Agency shared the sentiment that Ethiopia possesses substantial potential to offer the world in terms of technological innovation. Finally, they called upon media outlets and relevant stakeholders to amplify Ethiopia’s technological advancements globally, imperative to significantly enhance Ethiopia’s competitiveness in the technology sector.