Burkina Minister Advocates for Labeling of ‘A’DIAA’ Tomato Concentrate.

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Bobo-Dioulasso: Former Minister of Industry, Harouna Kaboré, has urged the labeling of the ‘A’DIAA’ tomato concentrate, a product of the newly inaugurated tomato processing plant in Burkina Faso. Kaboré, who previously played a significant role in the labeling of traditional Burkinabe products such as Faso Dan Fani and Koko Dunda loincloths, as well as the Saponé hat and shea butter, emphasized the importance of this initiative on his Facebook page.

According to Burkina Information Agency, Kaboré highlighted the emergence of the tomato processing plant in Bobo-Dioulasso, Burkina Faso’s economic hub, as a positive development for the nation. The factory will produce concentrated tomato under the brand “A’DIAA,” similar to “Bobo Kadi,” and is seen as a crucial step towards promoting the use of local raw materials, which is vital for endogenous development.

Kaboré remarked on the country’s capability to convert agricultural resources into finished products, which supports job creation and stimulates the local
economy. The President of Faso, Captain Ibrahim Traoré, inaugurated the factory on November 30, 2024. The facility boasts a processing capacity of 100 tons of fresh tomatoes daily, yielding 800 kilograms of finished products per hour. Managed by the Burkinabe Tomato Company (SOBTO), the factory was constructed with a budget of 7.5 billion FCFA, primarily funded through popular contributions.

Kaboré asserted that labeling the “A’DIAA” brand would enhance its competitive edge in both regional and international markets. He stressed the importance of such initiatives for Burkina Faso to bolster its economic independence and strengthen its market presence.

The former minister urged all Burkinabe citizens to invest in industrialization and the local processing of raw materials, which he deems essential for sustainable endogenous development. Kaboré served as Minister in charge of Trade and Industry from 2018 to 2021 under President Roch Marc Christian Kaboré. He is also the founder of the ‘Endogène’ movement, whi
ch promotes leveraging local resources for development.