OUAGADOUGOU — In a gesture to recognize and incentivize excellence among its workforce, ABI Distribution awarded smartphones and bicycles to 75 of its resellers on Tuesday. These individuals were celebrated for their exceptional dedication and integrity in distributing Fan Milk products throughout the Burkinabe capital.

According to Burkina Information Agency, head of ABI Distribution, the event took place at the Pissy market and was designed to highlight the critical role of these young resellers in the company’s operations. He emphasized that the rewards were a token of appreciation for the resellers' efforts to earn a living honestly, avoiding fraudulent activities. Ouédraogo pointed out that these resellers, many of whom are school dropouts, use rickshaws to navigate the city streets, providing frozen and quality products to consumers.

During the ceremony, Ouédraogo also detailed the range of products these resellers distribute, including popular items like Danone, Fandango, and Fanyogo Passion in 300 ml cans, as well as various creams and children's snacks like Fan Milk or Popi-Popi. He underscored that the products not only offer quality but are also enriched with vitamins, mineral salts, and calcium.

The selection of the 75 recipients was based on a competition among the dealers, distinguishing those who use rickshaws and bicycles in their sales efforts. One of the beneficiaries, Issouf Guira, expressed his gratitude for the recognition and the practical benefit of the bicycle, which will aid in his daily activities.

This initiative by ABI Distribution not only serves to motivate its workforce but also aims to engage young people constructively in their communities, fostering a sense of purpose and self-reliance among them.