The Ghana Tourism Authority (GTA) yesterday held a sponsors forum to provide the platform for sponsors to unveil their packages for the 2014 National Tourism Awards.
The forum was also to sensitise targeted sponsors to come on board to help create an atmosphere of rewarding excellence in the tourism sector to make Ghana, a destination of choice in Africa and the world at large.
Mr Charles Osei Bonsu, Acting Executive Director, GTA said the national tourism awards is to reward industry players by motivating them and rewarding excellence and outstanding performances.
He said the awards had helped ignite competitiveness among tourism receptive facilities and this has gone a long way in ensuring remarkable improvement in service delivery in tourism.
Mr Osei Bonsu said this year’s national awards ceremony, scheduled to be held on November 29, would be preceded by regional awards in all 11 regions of the tourism calendar including Tema.
He said the national events would see 32 awards given to deserving practitioners and corporate bodies for their hard work aimed at developing the industry.
He said tourism is public sector led and private sector driven and GTA would continue to encourage its private sector partners to continue to dialogue with, in a frank and fruitful manner to ensure that their actions remain relevant to their needs.
Mr Osei Bonsu said the awards ceremony was fundamentally based on sponsorship and is a public private partnership.
He said GTA would need the support and encouragement from the private sector.
“Your support for last year was phenomenal; no wonder we had a very successful event. We attribute last year’s success to the tremendous support offered by our private sector partners. It is our wish that the same support will be forthcoming this year to ensure a repeat dose.”
Some companies that unveiled their packages include Coconut Groove Regency Hotels, which offered to sponsor the media launch of the awards ceremony, organise a press soiree, host the organising committee and the awards night at a discounted rate, and sponsor a page of the souvenir brochure.
They also offered to sponsor three nights for individual award winners to spend the time with their legal partners at their hotels and would present a cash donation, which would be disclosed later.
Other companies include Ghana Investment Fund for Electronic Communication which offered to provide 20 laptops as prizes for winners, 20 laptops for the GTA e-library and ICT equipment to all regional and district offices.
The Turkish Airlines pledged to provide five airline tickets to winners.
Yorks car rentals, Africa World Airlines, Telefonika and Latex Foam are among other companies have pledged to support the event in diverse ways which they intend to announce later.