ACCRA:  MTN Ghana has posted significant results in the year 2013 as revenue grew 13 percent to more than GHC 1, 75 billion ($405 million).  According to officials of MTN, data revenue grew by an outstanding 81, 6 percent and accounted for 9,7 percent of total revenue.  During the year under review, data users increased by 20, 9 percent to 4, 9 million users.  The company also recorded huge outgoing voice revenue increased by 7 percent.

The total revenue was however stifled by lower incoming voice revenue due to reduced incoming international traffic on the network.  MTN Ghana had increased its number of subscribers by 10, 2 percent to 12, 9 million by 31 December 2013.  MTN Ghana’s earnings before interest, taxation, depreciation and amortization margin expanded by 0, 5 percentage points to 37, 5 percent.

This was supported by cost savings across various areas of the business, notably on marketing and maintenance costs.  The Group President and Chief Executive Officer, Sifiso Dabengwa, making the financial statement presentation to stakeholders, expressed optimism at the potential of the Ghanaian market.  “We expect this to continue.

This is despite very competitive environment. We have been able to hold our market share to over 50 percent despite the fact that there are about 6 players in the market,” he said.  MTN Ghana’s performance was driven by increased regional segmentation, acquisition and retention campaigns and a focus on MTN Mobile Money.  A total of 110 2G and 175 3G cell sites were added while 408 kilometres of fibre was rolled out.

SOURCE: CAJ NEWS AGENCY