WINDHOEK: Team Namibia is currently in the process of developing a long-term strategy that will define the organisation’s purpose, specifically in terms of creating a sustainable impact on Namibia’s economy.
Team Namibia markets Namibian products and services nationally and internationally under one generic brand and creates a preference for Namibian products and services globally.
The chairman of Team Namibia, Tarah Shaanika made the announcement during the organisation’s Spring Networking Session held here on Tuesday morning.
The networking session was aimed at celebrating a new season for the organisation, as well as taking stock of its current initiatives.
“The long-term strategy must be done in relation to Government’s Vision 2030, taking into account the inter-dependencies between consumers, manufacturers, service providers and retailers,” he noted.
Shaanika also outlined key points that need resolving, such as the barriers to convince Namibians to buy Namibian products and services on a rational and emotional level.
Other key points highlighted were the garnering of support for the listing of Namibian products at Namibian retailers; and meeting competitive standards through the manufacturing, service providers and small and medium enterprises’ (SME) sectors.
In addition, Team Namibia also announced that it is embarking upon a market analysis and stakeholder perception survey in order to identify its role in relation to Vision 2030.
The market research is funded by the German Agency for International Cooperation (GIZ), and will be conducted by Q&A Consulting Services.
On her part, Q&A Managing Director Dallen Hugo-Small said as a result of rapid globalisation, the competitive landscape in Namibia is changing on a daily basis.
“Consumers are bombarded with a variety of choices, and therefore they buy products that appeal the most to their needs on an emotional and rational level,” she said.
With the research, Hugo-Small added, Q&A is looking to identify factors that will help steer Team Namibia’s strategy for a collaborative, sustainable national campaign that will result in more support for local purchases in Namibia.
The research will be conducted across the full value chain, including non-members such as retailers, manufacturers and producers, as well as Team Namibia members and consumers across 11 regions of the country, identified to have buying power.
The research is expected to start at the beginning of November until January 2013.
During the session, new Team Namibia members who recently joined were also introduced.
These are Pick ‘n Pay Namibia, Q&A Consulting Services, JJ Strydom Entertainment and Annabella Hilda Loubser (textile and print design).