South Africans have been urged to wear white ribbons to show their support for the digital #NoExcuses campaign to end violence against and children launched by Brand South Africa, the country’s branding agency responsible for creating a positive image for the country.
Through the 16-day campaign, citizens should pledge to take a firm stand to curb violence against women and children, according to a statement issued here Thursday by Vrand South Africa, which is launching the campaign in support of the annual global 16 Days of Activism for No Violence Against Women and Children.
The event takes place every year from Nov 25, which is International Day for the Elimination of Violence Against Women, to Dec 10, which is International Human Rights Day.
The campaign aims to raise awareness of the negative impacts which violence and abuse have on women and children, and to act against abuse. The campaign also aims to encourage people to stop violence against women and children.
It aims to challenge the perpetrators of violence to change their behaviour, involve men in helping to eradicate violence, as well as provide survivors with information on services and organizations that can help lessen the impact of violence on their lives.
This period includes World AIDS Day on Dec 1 to raise awareness of how HIV and AIDS impact on the lives of women and children.
Brand South Africa General Manager for Marketing Sithembile Ntombela said the 16 Days of Activism for No Violence against Women and Children campaign challenged South Africans to declare a truce on violence against women and children, and ultimately, turn this into 365 days of non-violence against women and children.
Source: NAM NEWS NETWORK.