Romantic gestures more common than cards for over-50s Valentines

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ROMANTICS in the South West will be the biggest spenders this Valentine’s Day, according to research conducted among the over-50s.

A poll of over 7,000 people aged over 50 by Saga found that romantics in the South West will spend an average of £60 – almost twice as much as any other area in the UK, including London.

The research found that men will typically spend £44 on the object of their affections whereas women spend around £15.

But two in five people are not planning on spending any money on their partner this year. This number is significantly higher in women than men, with over half of women deciding not to present a gift compared to just over a third of men.

The over-50s are not falling for commercially driven pressure this Valentine’s Day. While the Valentine’s card remains the most popular gift for their loved one, just one in three will put pen to paper and ask their loved one to ‘be their Valentine’ this year.

The research showed that a surprising percentage of people over 50 would rather display the scale of their affection with a romantic gesture than by splashing the cash.

While men appear to find traditional products such as cards and flowers the most appropriate gift, women are more likely to make a romantic gesture, with one in 10 planning on cooking a meal at home and one in 12 planning a romantic dinner out.

Men also seem to buy into the notion that food is the way to a lover’s heart, with one in six planning on celebrating with dinner. However, rather than donning their aprons, men prefer to go out and leave the cooking to a professional.

Paul Green from Saga commented: “Romance appears to be blooming amongst the over 50s this Valentine’s Day, however it might be wise to check you’re covered for all eventualities in case you set fire to the dinner or your paramour swallows the diamond ring you have hidden in her champagne glass.”