Planning, Monitoring and Evaluation on National Development Plan brand identity

Government NDP brand identity call to action

Cabinet undertook a photoshoot at Tuynhuis, Cape Town to create awareness about the National Development Plan 2030 (NDP) and its brand identity .The Cabinet photoshoot symbolised a call to action that is encouraging all sectors of society to utilise the NDP brand identity.

The brand identity was launched on the 21st August 2016 to ensure a uniform communications approach across all spheres of government, implementing agencies and social partners championing the NDP.

In 2012, Cabinet adopted the NDP which is a long term vision and plan that serves as a blueprint for the work that needs to be done to achieve a prosperous society for South Africa by 2030. The core priorities of the NDP are to reduce poverty, unemployment and inequality.

The Department of Planning, Monitoring and Evaluation (DPME) has been entrusted by Cabinet to regularly monitor and periodically evaluate progress towards the NDP goals. DPME also monitors the progress towards the NDP 2030 through the Medium-Term Strategic Framework (MTSF) 2014-2019, which is the first 5-year implementation plan of the NDP, and which prioritises 14 Outcomes.

South Africa will by 2030 realise the goals in the NDP by drawing on the energies of its people, growing an inclusive economy, building capabilities, enhancing the capacity of the state, and promoting leadership and partnerships throughout society.

Government welcomes the partnership with business, labour all spheres of government and all sectors to rally around the NDP which is not just a plan for government, but for the whole country.

Government is further implementing the NDP through levers including the Nine Point Plan aimed at igniting economic growth and creating much needed jobs. The NDP seeks to enhance capabilities of South Africans through skills development and access to quality education, and by building a responsive economic infrastructure as well as a capable state and active citizenry.

Government needs all sectors of society, business, labour and civil society to play their part in advancing the brand identity of the NDP by highlighting the implementation of the NDP through co-branding initiatives that are catalytic in implementing the plan.

Notes for editors:

About the NDP Brand Identity:

The logo reflects the South African flag as the main visual element accompanied by the letters NDP and the figure 2030. The design is modern and dynamic yet bold and legible.

The logo also has the National Flag which is the most commonly used visual symbol of South Africa. Our National Flag was hosted for the first time on 27 April 1994. The National Flag is the symbol of unity for South Africa. The strong typography stands out.

Source: Government of South Africa.

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