GENEVA, Feb. 2, 2015 (GLOBE NEWSWIRE / Knowledgebylanes) — It is under the brand name SYZ that the eponymous Swiss banking group will be operating from now on. The new brand architecture makes it possible to clearly highlight the Group’s business lines, which are Wealth Management and Asset Management. This change is reflected graphically in a new system of logos which strengthens the visibility of the main brand, while taking account of the changes in the shareholder structure. At the same time the graphic charter was reviewed in depth, with a modernized design of the logo, new fonts, an extended range of colours and a revisited visual universe. The corporate names of several companies in the Group have been altered accordingly.
A strengthened brand
The redesign of the logo and the simplification of the brand architecture distinctly strengthen the “SYZ” brand and make it possible to clearly highlight the Group’s business lines.
Wealth Management: SYZ BANQUE PRIVEE
SYZ INDEPENDENT ASSET MANAGERS
Asset Management: SYZ ASSET MANAGEMENT
The OYSTER investment funds are now integrated in SYZ Asset Management, of which they are the flagship products.
Change of corporate names
In order to facilitate this change and homogenize the nomenclature, the corporate names of several companies in the Group have been altered. Banque SYZ SA has become Banque SYZ SA, while SYZ Asset Management SA has changed to SYZ Asset Management (Suisse) SA.
The SYZ logos have evolved regularly since the Bank was established in 1996 to adapt to the development of the Group. “This new visual identity visibly reflects the different elements of our DNA: technical sophistication, innovation and a forward-looking orientation. Our brand strategy will help to increase our visibility and brand awareness, while accompanying our international expansion”, explained Eric Syz, CEO.
Founded in 1996, the Swiss banking group SYZ focuses exclusively on asset management through two complementary business lines: high-end private banking (Banque SYZ) and institutional management (SYZ Asset Management). SYZ has 440 employees and assets under management of CHF 29 billion.
CONTACT: Moreno Volpi
Tel.: +41 (0)58 799 16 98