_: Tomorrow, Western Cape Transport and Public Works will be briefing the media on the launch of the latest round of Crash Witness CCTV videos. When the campaign was launched in December 2011, it was South Africa’s first government viral campaign, and garnered nearly 400 000 views online.

The videos come from CCTV cameras located across the province and are not for sensitive viewers, or viewers under the age of 18.

The campaign is being launched on Safely Home’s website www.safelyhome.westerncape.gov.za.

The Minister will brief the media on the motivation behind the launch of this initiative, as well as emphasise the growing prevalence of pedestrian fatalities.