JOHANNESBURG, The MediaTech Africa Expo, the continent’s premier broadcast media and technology show, which is being held here this week, aims to introduce South Africans to the latest broadcast and audio-visual technology trends, according to event organizer Media Tech Africa Marketing Manager Catri Dixon.
Dixon says Media Tech Africa has been running for the past nine years and it has grown immensely since its inception and this year, more than 140 exhibitors and 12,000 plus visitors expected to attend. “It is clear that South Africa is the entry point for international companies wanting to showcase and sell their products in the African continent, he said Thursday.
The technology found at the expo ranges from drone quad copters and home automation gadgets to fancy fountain graphics and extraordinary lighting shows. Dixon said the drone copters had been attracting a lot of attention at the expo which runs from Wednesday to Fridat.
One of our key features at the moment is our drone cage. There is a lot of talk regarding the logistics and legislation around drone technology, he added, noting that many consumers are interested in drones, but there are strict regulations regarding the flying of these small aviation tools.
The Director of Timeslice, a South Africa-based production company, Jonathan O’Connell, said that in order to become a commercial drone pilot, a person needed to go through a strict Civil Aviation Authority (CAA) certification process.
The moment you earn any income from your drone you need to have a special licence. It’s not only one licence, there are about ten different licences. It took our company more than a year to obtain those licences and cost us an exorbitant amount of money.
O’Connell’s company has done drone-based cinematographic work on big Hollywood productions like the blockbuster film, “The Maze Runner”.
Many advances in technology are also showcased — from mobile journalism tools to live event lighting and the latest 4k production equipment.
MediaTech Africa is also an expo where media students can get exposure to the latest broadcast technology available, with some exhibitors offering lecturers and presentations on available cutting edge technology.
Source: NAM NEWS NETWORK