Pohamba, who officially launched local company Oshana Transfer and Tours in the capital, said by taking advantage of an incentive plan, hotels and guesthouses can effectively position themselves to take advantage of the projected upswing in tourism.
The First Lady explained that an incentive plan for these properties will improve the overall competitiveness of Namibia as a destination, as well as bringing about more competitive pricing and improvement in perception of value for visitors.
“Upgrades of our room stock quality will protect and enhance our brand reputation. It goes without saying that upgrades will go a long way in addressing tour operators’ and travel agents’ concerns about quality,” she stressed.
According to Pohamba, an added benefit of such an initiative and its impact is that a level of confidence in the long-term viability of the tourism industry will be engendered amongst tour operators.
“This, we hope, will serve as an impetus for future re-investment and expanded decisions by existing owners who see such actions as prudent business decisions today and for the future generations who will operate these establishments,” she said.
She stated that the fact that Namibia will be first African country to host the Adventure World Travel Summit in October this year is a sign that Namibia is becoming a ‘playground’ of the global tourism industry.
Established in 2011 and owned by previously disadvantaged Namibians, Oshana Transfer and Tours offers services such as car hire, airport transfers, vehicle transfers, chauffeur driving, group tours, self-driving and accommodation.
Based in Windhoek, Oshana Transfer and Tours employs 23 people.