Beauty comes in many shades, but some women find their particular shade is underrepresented in the cosmetics industry.
Balanda Atis, a chemist with the cosmetics company, L’Oreal USA, hopes to change that. She manages the L’Oreal Women of Color Lab in New Jersey and wants to create makeup that works for all women.
“Makeup is personal,” Atis said. “It is what drives each person, but drives each person differently. So it’s your customized look. It’s your customized feel. It’s what you think of yourself. It’s completely personal.”
Atis, who is Haitian-American, knows from experience how difficult it is for women of color to find foundation makeup that’s right for their skin tones.
L’Oreal launched a product line for women of color to answer the need, which Atis says was a good thing, but something more was needed.
“Although we were excited to see the effort being made, we did notice that there was still the concern of the shades either being too ashy, too red and [they] just didn’t cover a large segment of the population,” Atis said.
When the head of the division challenged Atis and her colleagues to come up with a fix, they began to explore the possibilities.
“We had the opportunity to travel across the U.S, to different regions of the U.S., as well as internationally, such as South Africa, to gather skin tone measurements to make sure that the shades that we were creating were suitable for a large range of skin tones,” Atis explained.
The information they collected led to breakthrough results.
“What we found is that you can use a really special colorant, called ultramarine blue” Atis said. “And ultramarine blue is a truly clean, vivid, bright, rich color that allows you to go deeper, but as you go deeper, you’re still able to have a very natural color to the skin.”
Atis says many Haitian families expect their children to become doctors or nurses, but she knew she didn’t want a career in medicine. Although she always had a passion for science, she wasn’t sure how to make a career of it.
“When I got my degree in biology I knew I wanted to do something in the science field. I was always interested in science but not quite sure what aspect of science I wanted to go into,” she said.
Atis eventually landed a job at L’Oreal.
“I started off as a chemist working on mascaras, [and] absolutely loved, loved, loved creating mascara and eye products for women around the world so it was a great opportunity to learn and go even further into cosmetics,” she said.
Balanda is happy that she married her love of science to cosmetics. She shares that joy with teenagers by giving talks about the importance of science at schools.
“Being able to showcase and share with others what STEM is – Science, Technology, Math and Engineering – is awesome,” she said. “Most kids don’t have the opportunity to really have a good understanding of how science is used. Most kids just see science as mixing something in the beaker and then, poof, something explodes. But science is so much more than that. Science is in everything that we do. And being able to relate science and beauty together is just fun.”
Those school visits do not take place solely on U.S. soil. Atis also shares her knowledge and experience with young people in Haiti.
“Besides taking care of my two daughters, I really enjoy giving back,” she said. “And one of the ways that I give back is I go to Haiti and work with school age kids at a school that we have in the south of Haiti and provide them with education and, then, with medical care.”
Atis will continue to explore and create makeup products for all women.
“I aspire to not only create better foundation products for women of color, but to create better products in general,” she said. “Whether it’s a foundation, whether it’s a lipstick, an eyeshadow, if its learning how to better customize and personalize products for women, I aspire to go to that next level. I want to see what is out there that allows me to continue to grow.”
Source: Voice of America.