Fresh Upgrades for Wolfville Farmers’ Market

New Renovation Project to Improve Safety, Accessibility and Business Development Capacity

January 24, 2015 – Wolfville, NS – Atlantic Canada Opportunities Agency

The Wolfville Farmers’ Market is a place where community members, food producers and artisans come together to buy, sell and celebrate local products. New upgrades, announced today, build on the Market’s more than 20 years of success as a community gathering place and a system that facilitates local business growth.

The Wolfville Farmers’ Market began in the summer of 1992, with three vendors who sold produce and plants. It grew steadily over the next two decades and in 2011, the Market transformed a century-old apple warehouse in downtown Wolfville into a permanent, year-round market. The new facility at the DeWolfe Building resulted in increased traffic and revenue for the Market’s growing group of vendors.

Now, the Market is undergoing further infrastructure upgrades improving overall safety, accessibility, aesthetics and functionality. The project includes building renovations, the purchase and installation of a sprinkler system, plumbing, electrical upgrades and food-safe counter-tops. The new infrastructure will enable vendors to further develop new and value-added products, expand production capacity and pursue new markets. Once complete, the renovations will permit the Market to use the entire DeWolfe Building to host community events, such as food festivals.

The Government of Canada is contributing $50,000 toward the project, through ACOA’s Innovative Communities Fund (ICF). The Government of Nova Scotia is providing $15,000 through Communities, Culture and Heritage and $10,000 through Economic and Rural Development and Tourism. Additional support includes $6,400 from the Town of Wolfville, and $5,000 from the Municipality of the County of Kings.

Quick Facts:

  • The Wolfville Farmers’ Market Co-operative Limited is a non-profit entity established in 1992.
  • In October 2010, Acadia University and the Wolfville Farmers’ Market signed a 20-year lease enabling the Market to rent the DeWolfe Building in downtown Wolfville at a rate of $1.00 per year.
  • In November 2010, the Government of Canada committed $250,000 to support the Market’s renovations to the DeWolfe Building, including the installation of a commercial demonstration kitchen, public washrooms, office space, natural lighting, heating, potable water and electricity.
  • In 2014, the Market installed the Good Food Hub Kitchen to help vendors enhance their products and to offer food skills education to the community, including food demos and cooking classes.
  • The Market recently launched its What’s Fresh shopping list tool, the first of its kind in Nova Scotia. The tool enables mobile users to browse real-time information about market vendors and available products.
  • The Market currently has more than 60 vendors, including artisans, farmers, fishers, butchers, bakers, cheese makers, preservers, brewers and vintners.
  • The Market operates year-round on Saturdays and on Wednesday evenings from May to December.
  • The Market holds twenty annual events to feature in-season products and community themes.

Quotes:

“The Wolfville Farmers’ Market makes our community stronger by bringing together farmers, food producers, artisans and community members to eat, meet and do business. Our Government is pleased to support upgrades to the Farmers’ Market so that it may continue to nourish community partnerships and grow local businesses.”

     – Senator Kelvin Ogilvie, on behalf of the Honourable Rob Moore, Minister of State (ACOA)
 
“The growers and small-businesses of this market planted a seed that has blossomed into something great for our community.  I’m delighted that the province is supporting these enhancements to our market here in Wolfville.”

     – Keith Irving, Kings South MLA, on behalf of Economic and Rural Development and Tourism Minister Michel Samson

“We genuinely appreciate the support for these infrastructure upgrades. As a farmers’ market and as a co-operative, we are able to accomplish a lot with our limited resources and unlimited passion. It is important to us to leverage our resources to make something more for our farmers, artisans, chefs and our community. Our specialty is growing food and businesses in a sustainable way that brings people together; and I envision more opportunities and connections for people being made possible through this project.”

     – Kelly Marie Redcliffe, Manager, Wolfville Farmers’ Market Co-operative Limited

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Associated Links:

Contacts:

Kelsie Corey
Director of Communications
Office of the Minister of State
Atlantic Canada Opportunities Agency
613-941-7241

Alex Smith
Director, Communications and Outreach
Atlantic Canada Opportunities Agency
902-426-9417
/ 902-448-2748 (cell)
Email:
Alex.Smith@acoa-apeca.gc.ca

Sarah Levy MacLeod
Media Relations Advisor
Economic and Rural Development and Tourism
902-424-7937
E-mail :
Sarah.Levy@novascotia.ca

Kelly Marie Redcliffe
Manager
Wolfville Farmers’ Market
902-697-3344 / 902-690-7951 (cell)
Email:
manager@wolfvillefarmersmarket.ca