WINDHOEK: The absence of massive awareness creation and the inability of training institutions to embrace the customer service delivery concept, are some of the major obstacles in addressing poor customer service delivery in Namibia.
Namibia Tourism Board (NTB) Head of Marketing, Klemens /Awarab stated this during a high-level seminar organised by the Embassy of Indonesia and the Polytechnic of Namibia’s Department of Hospitality and Tourism yesterday.
He noted that the absence of massive awareness creation or public education on the challenges and opportunities provided by the industry, lack of interest or appreciation due to ignorance, and the perception that the industry is for the wealthy and the elite, are major challenges faced by the tourism and hospitality industry.
/Awarab explained that the industry amongst other things boosts Namibia’s image and appeal, retains and creates jobs, ensures industry growth, and leads to cheap and efficient marketing by word of mouth.
At the same occasion, senior lecturer in the Polytechnic of Namibia’s Department of Hospitality and Tourism, Erling Kavita noted that there no baseline study on customer service delivery in the country has been carried out yet, adding that although efforts are in place there is no uniform approach in customer service delivery.
Team Namibia has applauded local Spar retailers for playing an integral part in making Team Namibia products and services accessible to Namibian consumers.
Team Namibia General Manager Lizette Foot congratulated the Spar Group Limited for being a member of Team Namibia in a statement issued here on Wednesday, as well as being the latest local retailer to run an initiative to promote local shopping at their 27 Spar and Superspar stores across Namibia.
In their current “Proud To Be Namibian” campaign, Spar recognises that Namibians are passionate about their country, and gives their consumers the opportunity to celebrate being Namibian through buying local.
The campaign rewards consumer loyalty to Namibian products through a cellphone text message competition, in which consumers stand a chance to win various prizes.
The Regional Buyer of Spar Namibia, Johan Mostert was quoted as saying that Spar Namibia understands the importance of promoting Namibian values through supporting local products.