Daily Archives: November 5, 2012

Power of Social Media not Utilized

KUWAIT CITY, Kuwait, October 8, 2012 /PRNewswire/Asianet-Pakistan —

Amine Jabali, Managing Partner, Peppers & Rogers Group

The banking and telecommunication sectors in North Africa have not utilized the power of social media yet, according to Amine Jabali, Managing Partner, Peppers & Rogers Group.

Social networking is becoming more and more relevant in today’s world, especially in the North Africa region. As evidenced by the impact that Social Media has had in fueling the Arab Spring, the companies should embrace this new trend and place increasing focus on Social Media activities. In fact, they need to enter the ‘Social’ era with a structured approach and best practices in their Social Media adoption.

“Telecommunication companies reacted but they have not used the full potential of social media; they have responded only by providing the gadgets, but the telcos are yet to leverage the use of social networking to generate revenues,” Jabali argues. The telecom companies, even the banking sector can leverage through building advocacy or affinity. “As an example, the telecom and banking sectors can create clubs for high school or university students using the power of social media. You can talk to this group of people and know their interest/needs and can bring them forward to be more loyal to you in the early stages of their professional lifecycle,” Jabali suggests.

Jabali notes that customers nowadays are not only intelligent, but also becoming more and more demanding. “It’s not about ‘I’ll take what you give’ anymore. It’s about ‘provide what I need’. It is a challenge for the firm, but we see that companies are adapting to new challenges,” he asserts. “We see more and more customers purchasing smart phones not only because they have cash, but because they know the value of what they are paying for,” he adds.

Many companies have already reaped significant benefits from incorporating Social Media as part of their strategy, by being able to effectively and efficiently build new and reinforce ongoing relationships with existing and potential customers. Marketing can use Social Media to drive brand awareness, deliver relevant information and generate new leads; Customer Support can leverage social channels to respond to enquiries and complaints, as well as solicit customer feedback; whereas Sales can utilize Social Media to support customer acquisition strategies.

“Social Media can also be instrumental in managing and protecting corporate reputation,” Jabali notes. Unhappy customers can reach out to thousands of online users through Facebook, Tweets and other Social Media channels and the adverse effect to company’s reputation through such outbursts can be staggering if the appropriate remediating actions are not taken.

Companies need to have a comprehensive Social Media presence to provide the customers with an ‘always on’ channel that is able to meet their sales and service needs. “Pioneers in Social Media in North Africa will find that investing in this new channel will create not only brand awareness and social engagement with their targeted segments, but also to generate consistent uplift of revenue year after year,” concludes Jabali.

SOURCE: Peppers & Rogers Group

السادة المشتركون: إليكم نشرة جلوبال “…. ” التى تبثها وكالة “بى آر نيوز واير” اليوم “الاثنين” الموافق 8 اكتوبر /تشرين أول، 2012

 مدينة الكويت ، الكويت في 8 أكتوبر 2012 /بي آر نيوز واير/ ایشیانیت باکستان —

 أمين الجبالي، المدير الشريك، مجموعة بيبرز اند روجرز

  اعلن امين الجبالي، المدير الشريك، في مجموعة بيبرز اند روجرز ان القطاعات المصرفية والاتصالات السلكية واللاسلكية في شمال أفريقيا لم تستخدم بعد قوة وسائل الإعلام الاجتماعية.

  أن الشبكات الاجتماعية أضحت أكثر أهمية في عالم اليوم، خاصة في منطقة شمال أفريقيا.

  وكما يتضح تأثير وسائل الإعلام الاجتماعية في تأجيج الربيع العربي، فأن الشركات يجب أن تقوي هذا الاتجاه الجديد وأن تركز بشكل أكثر على أنشطة وسائل الإعلام الاجتماعية، في الواقع، إنها في حاجة إلى دخول العصر “الاجتماعي” بنهج منظم وممارسات افضل في تبني وسائل اعلامها الاجتماعية.

  وقال الجبالي “أن شركات الإتصالات استجابت، ولكنها لم تستخدم الإمكانات الكاملة لوسائل الإعلام الاجتماعية، استجابتها اقتصرت فقط على توفير الأدوات، ولكن شركات الإتصالات لم تستفد بعد من استخدام الشبكات الاجتماعية لخلق عائدات “.

   أن شركات الإتصالات، حتى القطاع المصرفي بإمكانها الاستفادة من خلال بناء أنشطة الدعوة أوالجذب.

 ويقترح الجبالي  ” انه كمثال على ذلك، يمكن لشركات الاتصالات والقطاعات المصرفية إنشاء أندية لطلاب المدارس الثانوية أو طلاب الجامعات مستغلة قوة وسائل الإعلام الاجتماعية. يمكنك التحدث مع هذه الفئة من الأشخاص والتعرف على اهتمامتهم واحتياجاتهم ودفعهم إلى الأمام ليكونوا أكثر ولاء لك في المراحل الأولى من دورة حياتهم المهنية.

  وأشار الجبالي إلى أن العملاء في الوقت الحاضر ليسوا أذكياء فحسب، ولكن أيضا أضحوا أكثر تطلبا. “انها لم تعد تدور حول “أنا ساكتفي بما ستعطي” بعد الآن. إنها تدور حول “توفير ما أحتاج”. وهو ما يعد بمثابة تحد للشركة، ولكننا نرى أن الشركات تتكيف مع التحديات الجديدة”،  وأكد “نحن نرى المزيد والمزيد من العملاء يشترون الهواتف الذكية، ليس فقط لأن لديهم ما يكفي من النقود، ولكن لأنهم يعرفون قيمة مايشترونه.

   العديد من الشركات حققت ارباحا هامة نتيجة دمج وسائل الإعلام الاجتماعية ضمن  استراتيجيتها،من خلال قدرتها على بناء علاقات جديدة وتعزيز العلاقات القائمة بكفاءة وفعالية مع العملاء الحاليين والمحتملين.

  إن قطاع التسويق بإمكانه استخدام  وسائل الإعلام الاجتماعية لزيادة الوعي  بالعلامات التجارية، وتقديم المعلومات ذات الصلة وتوليد قيادات جديدة، أن قطاع خدمة العملاء يمكنه الاستفادة من القنوات الاجتماعية للرد على الاستفسارات والشكاوى، فضلا عن التعرف على ملاحظات العملاء، في حين يمكن لأقسام المبيعات الاستفادة من وسائل الإعلام الاجتماعية لدعم استراتيجيات اكتساب العملاء.

   وأضاف الجبالي “يمكن لوسائل الإعلام الاجتماعية أن تلعب دورا أساسيا في إدارة وحماية سمعة الشركة”، ويمكن للعملاء غير الراضين الوصول إلى الآلاف من المستخدمين عبر الإنترنت من خلال تغريدة على تويتر، وفيسبوك وغيرها من وسائل الإعلام والقنوات الاجتماعية وإحداث تأثير سلبي لسمعة الشركة والذي يمكن أن تكون تأثيرها كبيرا إذا لم يتم اتخاذ الإجراءات اللازمة لمعالجتها.

 واختتم جبالي قائلا “يتعين على الشركات أن يكون لها وجود شامل بوسائل الاعلام الاجتماعية لتزويد العملاء بقناة قادرة دائما على تلبية احتياجات العملاء في المبيعات والخدمات، وأضاف ” إن الرواد في مجال وسائل الإعلام الاجتماعية في شمال أفريقيا سيجدوا أن الاستثمار في هذا المجال الجديد سيخلق ليس فقط الوعي بالعلامة التجارية والمشاركة الاجتماعية مع فئتها المستهدفة، وإنماأيضا رفع معدل الإيرادات بشكل متناسق عاما بعد عام.

 للتواصل : صوفيا موجيلويسكاجا

 هاتف رقم : smogilewskaja@1to1.com,

بريد الكتروني : smogilewskaja@1to1.com,

 المصدر : مجموعة بيبر وروجر

More than 100 libraries in Mpumalanga have internet access

Mbombela: More than 100 public libraries in Mpumalanga now have internet access.

Addressing the launch of the Public Library Internet in Mbombela on Friday, Culture, Sport and Recreation MEC Sibongile Manana said all provincial libraries must provide internet access and be equipped with the Library Information Management System.

“The implementation of this project started during the 2011/12 financial year. Out of 105 public libraries in the province, 102 have been connected already,” she said.

Manana said the National Library of South Africa was ensuring that South African libraries were of a world standard.

“For students to be successful, they need to have global view of the future. The internet is one of, if not the most important, tool a person needs to have in order to be successful,” she said.
National Library chief executive, John Tsebe, said they have asked the national government for R3 billion to be shared among all nine provinces for the project.

“They approved R1 billion which was used to refurbished and build public libraries where there was none,” he said.

He said the project also includes publishing books in the nine official languages, training of people in conservation programmes, and marketing.

Meanwhile, three youths who use the library regularly walked away with thousands of Rands in cash prizes.

Gloria Mashitangwako, an IT student from Emalahleni received the first prize of R6 000 while University of South Africa student S’thembiso Mashaba, from KaNyamazane, received R3 000. The third winner, Sibusiso Masina, of Elukwatini, walked away with R1 500.

“I did not know that using the library regularly has other benefits. I urge other young people and pupils to use them on a daily basis in order to be advanced in technology services,” said Mashitangwako.

Three winners were selected from library registers based on how much they use library services.

Le Clos is Sport Star of the Year

Johannesburg: Olympic and Commonwealth Games champion, Chad le Clos, scooped the Sport Star of the Year award during the annual glittering SA Sport Awards held in Sandton last night.

The 20-year-old Olympic gold medallist also pocketed a whopping R1 million and a brand new BMW from the awards ceremony, which was attended by Deputy President Kgalema Motlanthe.

This award is decided by millions of sport-loving South Africans who vote for the sport person who they believe has excelled in their respective sporting codes or disciplines during the period.

During the recent 2012 London Olympics, Le Clos won a gold medal in the 200m butterfly and ended Michael Phelps’ unbeaten record of more than a decade in the event.

He was up against last year’s Sportsman of the Year winner, Hashim Amla; Natalie du Toit, who retired after winning three gold medals and one silver in the London Paralympics and another Paralympian, Oscar Pistorius; cricketer Vernon Philander, Olympic 800m silver medalist Caster Semenya, and Moroka Swallows veteran striker Siyabonga Nomvethe.

Speaking to SAnews, Le Clos said: “This is unbelievable; I never thought I will be celebrating being crowned as a Sport Star of the Year. This has been an incredible year for me. I’ve been training very hard and throughout all my victories, the pressure was there but I just kept on working very hard.

“All I want to tell other young South Africans is that they too can achieve more in whatever they do through hard work. I really want to thank South Africans for their overwhelming support,” he said.

Asked about his future plans, a jubilant Le Clos said: “I want to keep this momentum until the next Olympic Games in 2016 and I believe that through hard work and the support from my coach and the nation, I can do it again.”

Semenya won the Sportswoman of the Year award, beating Banyana veteran player Portia Modise, Marsha Marescia (hockey); Bridgette Hartley (canoeing) and Chantelle Doddermeade (judo).

“I will use this achievement to celebrate my resilience in sports. I’m very happy with the awards and I’m looking forward for the future,” said Semenya.

Ranked second to Dale Steyn in the test bowling rankings, Philander won the Sportsman of the Year award.

In the Coach of the Year category, Banyana Banyana’s Joseph Mkhonza walked away with the award.

The coach led the South African national women’s soccer team to the first Olympic Games in London this year, where they were booted out at the group stages.

Natalie du Toit won the Sportswoman of the Year with Disability award, while the Sportsman of the Year with Disability went to Pistorius.

Rowing South Africa won three awards. The federation’s president Wimpie du Plessis walked away with the Administrator of the Year award and the sporting code also won the Federation of the Year award.

The Team of the Year award went to the Olympic gold medal winning South African men’s coxless lightweight fours rowing team of Sizwe Ndlovu, Mathew Britain, John Smith and James Thompson.

“We deserve the award; we are a great team and we’ve got a lot to offer,” said Britain.

SABC radio journalist Velile Mbuli won the Journalist of the Year award, while the photographer Sydney Seshibedi won the Photographer of the Year.

The well-known Limpopo football team for the elderly, Vakhegula, won the Recreation Body of the Year award.

The South African Sport Awards were established in 2004 by the Ministry of Sport and Recreation to recognise and honour excellence in the country’s sporting industry.

The awards seek to celebrate the extraordinary accomplishment of South Africa’s heroes and heroines whose selfless service is truly indicative of the wealth of talent, dedication, passion, selflessness and patriotism, which is in abundance in South Africa’s sporting fraternity.

The objectives of the SA Sport Awards are to celebrate sport and recreation; reward sports achievement; stimulate interests in sport and recreation, thus contributing towards unearthing talent and promoting development as well as recognising luminaries in sports on and off the field of play.

SA, Cuba to strengthen bilateral, trade relations

Pretoria: South Africa and Cuba are expected to deepen bilateral and trade relations this week, when Trade and Industry Minister Rob Davies meets with Cuban Vice President Esteban Lazo.

Davies, who is in Cuba on an official visit, is expected to attend the opening of the 30th Havana International Fair as well as open the South African Pavilion.

He is accompanied by senior officials and a business delegation comprising companies that will be exhibiting at the Havana International Fair. While in Cuba he will also meet ministers and business people.

Davies said South Africa and Cuba shared strong political relations. “Cuba is one of the countries that South Africa established diplomatic relations with in 1994 when the democratic government came into power. However, these strong political relations are not underpinned by robust economic relations,” Davies said.

Davies said of the 216 destinations for South Africa’s exports globally, Cuba ranked 83rd in 2011. Similarly, Cuba ranked 120th as a source of imports in the same period.

However, the Minister believes that an agreement he signed earlier this year with Cuban Ambassador to South Africa, to implement a R350 million Economic Assistance Package, will go a long way in boosting economic relations.

The Agreement was ratified by Parliament in September this year.

The package was offered to Cuba by President Jacob Zuma during the state visit to Cuba in December 2010 and it is divided into three facilities.

From Cuba, Davies will proceed to Jamaica and Brazil.