ARUSHA: TIGO, the mobile network operator, has announced the launch of Tigo Music in a move the company believes will will provide Tanzanians with unlimited music experience. Tigo Music is a partnership with Deezer, the international music streaming service.
Announcing the launch of the new service in Dar es Salaam, Tigo Brand Manager, William Mpinga said through pre-paid data bundles from January 24, Tigo customers will be able to access more than 36 million tracks, including African and Tanzanian artistes, on their phones and tablets.
“Tigo Tanzania is a company built on innovation. We are excited to be the first telecommunication company in Tanzania to give our customers such access to unlimited music,” said Mpinga.
“As a digital lifestyle brand, our goal is to impact the music industry by providing a platform that not only allows for easy access to content by local artists, but also train our musicians on important issues such as intellectual property rights and marketing. This is our way of supporting local talent and growing the local music industry.”
The introduction of Tigo Music in Tanzania follows the success of its launch in Ghana in 2014 and Latin America in 2013. It has since become an integral part of people’s daily digital lives and synonymous with live music events headlined by some of the world’s best-known artists as well as with close-up studio recordings.
Music streaming is rated the fastest growing area for the global music industry and music content is already the second most popular mobile phone feature in sub-Saharan Africa.
SOUREC: CAJ NEWS AGENCY