IN what is said to be a South African first, customers can now securely and conveniently purchase apps and content from the Samsung GALAXY Apps store using their Samsung devices and charge it directly to their Telkom mobile bill or airtime.
Telkom and Samsung today announced Direct Operator Billing, an integrated carrier billing service for Samsung smartphone and tablet customers in South Africa.
The service is made possible through Telkom’s Event Billing service and will enable Telkom customers to purchase applications and content from Samsung’s GALAXY Apps store and charge it directly to their mobile phone bill or airtime, using their Samsung devices.
Customers can also make in-app purchases, such as additional content or new levels for a gaming app, without interruption to the app experience.
This “frictionless” payment experience is emerging as the preferred model for payment in app stores, enabling more consumers to access paid content, without the need for creditdebit cards or to register personal details.
Enzo Scarcella, Chief Marketing Officer at Telkom, said the company was thrilled to be the first to introduce Direct Operator Billing for Samsung in South Africa.
“Telkom and Samsung customers are now able to buy apps and content with their airtime or by adding purchases to their account, giving them a richer and more enjoyable experience,” Scarcella said.
Justin Hume, Director of Product Marketing, Integrated Mobility at Samsung Electronics South Africa, said Samsung was excited about this partnership as it further strengthened their commitment to deliver innovative solutions that accompany our mobile services.
“We continue to enhance how our consumers experience and engage with our services and the direct operator billing on GALAXY Apps will provide a hassle-free and simple buying experience,” Hume said.
Telkom and Samsung have partnered with mobile payment leader Bango in order to launch the service.
“One-click Direct Operator Billing is setting the standard for app store payment. Telkom’s consumers will now find it easier than ever to access the paid content that brings our smartphones to life,” Bango CEO Ray Anderson said.
Source : CAJ News Agency