JOHANNESBURG: HUAWEI, the smart devices maker, said South Africa and China registered the strongest growth in brand awareness over the past year.
The company disclosed the trends as it announced its 2014 financial performance, which saw total sales revenue increase 30 percent year-on-year to US$ 12,2 billion, crossing the 10 billion mark for the first time.
Shipment grew by 7,8 percent to a total of 138 million devices in 2014, including 75 million smartphones, representing a year-on-year increase of 45 percent.
“The growing popularity of our mid- to high- end smartphones among consumers has been enhanced by our internet marketing initiatives, enabling Huawei’s brand awareness to continue its expansion around the globe and specifically in South Africa,”said Peter Hu, Managing Director for Huawei Consumer BG Southern and Eastern Africa.
According to Huawei, a recent consumer survey report, which covered 32 countries, found that Huawei’s brand awareness in South Africa rose from 26 percentin 2013 to 86 percent in 2014, meaning that the Huawei brand is recognized by nearly two thirds of the respondents in South Africa.
In South Africa, Huawei continue to grow in terms of market share with more than a million devices sold in South Africa alone in the past year.
“In terms of brand awareness we have grown by 58 percent and we continue to make inroads into the consumer space now through our latest flagship device, the innovative Huawei Mate 7, a first of its kind.
“Through its unique finger print technology feature the Mate 7 device, available in stores early March, boasts one the best security features found in any smartphone device today,” said Hu.
Hu expressed pride the gap in market experience between Huawei and major competitors has been narrowed when compared to previous years.
He said this was thanks to the firm’s continued efforts of solely seeking to improve the consumers’ experience as well its recent sponsorship efforts that include the top five rugby unions (the DHL Western Province, the Cell C Sharks, the Emirates Lions, the Vodacom Bulls and the Toyota Cheetahs) and football side, Ajax Cape Town as well as by creating the Huawei Culture Club as an engagement platform for consumers to music events that include bringing international music stars to South Africa like One Direction, One Republic and The Script.
The firm said 2015 would be a year of strategic deployment for Huawei Consumer BG, in which Huawei Consumer BG will leverage the opportunities in Internet, the Internet of Things and car networking to achieve breakthroughs in various business areas including products, brand, marketing, channel, retail and e-commerce.
“Huawei Consumer BG will focus on flagship products brand marketing to establish Huawei’s brand image as a symbol of innovation and high-quality products through its high-end products.
” The Honor brand will focus on internet business and to replicate its successful online business model to overseas markets.”
SOURCE: CAJ NEWS AGENCY