NAIROBI: ORANGE, the integrated telecommunications solutions provider, reported its market share in Kenya had grown to 9,2 percent from 8,3 in the previous quarter.
The company said this highlighted it upheld its strong performance trend of 2014 into the first quarter of the 2014/15 sector evaluation period.
The Communications Authority of Kenya sector statistics report for the period July to September 2014, the first quarter of the 2014/2015 budgetary year, indicated that Orange was ahead of the market on key performance indicators such as growth of subscriber base and growth of cross network voice and SMS traffic, officials said.
Orange Kenya Chief Executive Officer, Vincent Lobry, said the statistics confirmed that the company’s strategy over the past year that focused on providing value- for-money call tariffs and increased access to Orange broadband internet, was working.
“The Tujuane Tariff stands out as a key contributor to our latest position in the market. This translates to having the highest net additions during the quarter to 337,000 as compared to the fourth quarter 2013/2014 statistics,” says Lobry.
Orange’s voice traffic share is said to have increased marginally to 4,4 percent during the quarter under review from 4 percent, translating to a voice traffic expansion from 294 million minutes to 356 million minutes.
In relation to the same period last year, the telco recorded a higher voice traffic share growth than the competition. The off-net share increased to 11, 3 percent with on-net traffic growing to 3,4 percent.
SOURCE: CAJ News Agency