ACCRA: POLITICAL instability in Africa’s most populous nation, Nigeria, has cost the West African nation an opportunity to benefit from a football campaign to benefit youth in the continent. The country’s failure to qualify for the ongoing Africa up of Nations also put paid to such plans.
Samsung Marketing Manager for Ghana, Richard Nunekpeku, said if the country had been spared political instability and qualified for the tournament in Equatorial Guinea, Nigeria could have been selected as one of the Samsung’s pilot campaign projects for football development in Africa.
Samsung, the electronics firm, sponsors the “I See Your Dreams” campaign. Nunekpeku indicated that Samsung had to settle for Ghana and Zambia as pilot project to drive the campaign to inspire youths in their countries to take up football as careers.
He said Ghana would represent the entire West African region in this Samsung campaign while Zambia would represent the Southern African region.
He also revealed that Zambia’s Kennedy Mweene and Ghana’s Andre Ayew, who are presently competing at the ongoing tournament in Equatorial Guinea, were chosen to be partners for Samsung.
Apart from being excluded at the Samsung programs, Nigeria’s political unrest is causing anxious moments with other international brands, instilling fear among investors.
SOURCE: CAJ NEWS AGENCY