LAGOS: GLOBACOM, the national telecommunications carrier, is basking in the glory of being named among the six most admired brands in the continent.
The rankings are the results of a continental survey conducted by African Business, one of the world’s most authoritative magazines on African business.
According to officials, Globacom polled a total Admiration Score of 345, pushing it up on the scale as one of the six most valued brands on the continent ahead of many multinationals.
“Indeed, it is the only company in the topmost ladder that has its root in Nigeria,” the firm said in a statement.
In the research phase, Brand Africa’s partner, TNS Global, the world’s largest information research firm, in partnership with Geopoll, the leading mobile survey platform with a database of nearly 200 million users in emerging markets, set out to identify the most admired local and global brands in Africa.
Globacom said it had since 2003 when it rolled out, led the telecoms industry in the introduction of consumer-focused innovative products and services. It is the official integrated telecom partner of Manchester United in Nigeria, Ghana and Benin Republic.
It is also the title sponsor of the annual Glo-CAF Awards, the official telecoms partner of Nigerian Football Federation and major sponsor of the Nigerian national teams.
SOURCE: CAJ News Agency