By November last year, the true crime weekly podcast, Serial, had turned into an Internet sensation. The podcast about the 1999 murder of a Baltimore high school student, supposedly by her former boyfriend, became one of the most popular in the history of iTunes with over five million downloads across the world including South Africa. What’s the appeal of the podcast and are we entering a golden age for the medium?
“Support for Serial comes from MailChimp… MailChimp… Mail… kimp? (beat) … More than seven million businesses around the world use MailChimp… ”
Were it not for Serial, few of us outside the US or at least those of us who don’t run small businesses that need to send off loads of emails would have known about MailChimp, an online marketing email service.
The 19-second ad, which served to introduce each episode of Sarah Koenig’s Internet phenomenon, Serial, and that was followed by the hypnotic and melancholic first few bars of Nick Thorburn’s soundtrack, received enormous international exposure during the podcast’s 12-week run last year.
MailChimp had previously sponsored Ira Glass’s groundbreaking This American Life radio show hosted by NPR – a private and publicly funded media…
Source : Daily Maverick