For all its brutality and barbarism, Isis continues to attract new recruits from all over the world – including several from South Africa. Its most potent propaganda tool is its sophisticated use of social media, and its unparalleled ability to persuade sympathisers – particularly the young and vulnerable – to leave home for the war zones of Syria and Iraq. JASMINE OPPERMAN explains how it’s done.
Of all the things the Islamic State (Isis) has been able to accomplish in a very short period of time, online recruitment is one of the most significant. The Islamic State was not the first terror group to recruit via social media, but, they perfected have it in a way that no one expected – not even other Jihadist groups.
It’s important to note that Isis recruitment efforts target a wide range of people, from the very wealthy to the poor from the well-educated to the illiterate and from the very old to the very young. This last demographic, however, is the most important. Youth (the aged 14-30 crowd) have been the driving force behind Isis, and the group is carefully targeting the Facebook and Twitter generation through the social media that define it….
Source : Daily Maverick